If you have a WordPress blog, you’ve received a nice email from them detailing how your blog did in 2011 using data compiled by what they call their “stats helper monkeys” (is the ASPCA aware of this?). The report is animated with fireworks and pretty colors and they basically try to make you feel like your efforts over the past year haven’t all been in vain. They even give you the option to share this report with your readers.
Yeah. Nice try.
See, WordPress sent me one of these emails last year with the same option of posting my year-end statistics on my blog. So I did.
And guess what? That post received the fewest comments of any post on my blog that year. I’m not making that mistake again.
What I learned from that experience is that focusing on the year-that-was is kinda counter-productive. Don’t get me wrong, I’m proud of what I posted on my blog last year. Content wise, it was my best year. I’m also very grateful for every person who took time out of their lives to read and comment (that’s you, by the way).
But I tend to measure my success one day at a time, not year by year. I’m only as good as my last post and it had a freakin’ zombie killing robot in it so I gotta be on my game.
How can I possibly top a zombie killing robot?